Defender of Cranes

Conceptualization / spec advermentary for Land Rover Defender brand pitched by Modern Huntsman Studio. An example from what would be a series of short films featuring brand ambassadors who are defenders of environmental causes, providing them a way to highlight their missions while tying that goodwill to a brand associated with comfortable adventure, reliability, and social causes that an upper class can relate to. In this example, we feature Dr. George Archibald, orthinologist and life-long protector of crane populations worldwide, and founder of the International Crane Foundation.